Category Archives: Old Spice

Old Spice is a popular top of the mind deodorant and body wash brand for men. Previously associated with classical old men, this brand has come back with a new campaign called Old Spice Swagger, which has complexly transformed the brand as well as their clients. It’s a brand of personal care product targeted at men between the ages of 25-45.

Instead of appealing to men who want to attract women, Old Spice brings a motivating strategy of a ‘cool man’ that other men want to emulate. The color red is associated with the brand and with predominant images of sailing and ships. The market segment targeted by Old Spice products is body wash, antiperspirant, and deodorant, body spray, bar soap, hair care, shaving gel, shaving equipment, and fragrance.

Old Spice is the knight in the empire of male scent. Many generations of American men used this classic brand for decades, as it was the only fragrance to use. The original Old Spice prepares many young men and defines their journeys into the world of scents.

It is a bona fide rite of passage into men cologne. It’s the all-time best bargain in the deodorant world. This is because it’s blended to retain a high degree of sophistication and style. Do not be put off by the ‘grandpa’ label.

Just one splash of this deodorant gives sheer enjoyment. Do not be surprised if someone suddenly leans in to get a whiff of this fragrance. For women, the vanilla or carnation scents would smell nice and confident on women. Today Old Spice can be worn with a pair of jeans and shirt – a classic iconic style from the past.

As the scent collected accolades, the aftershaves give smoothness that never itches. The best tagline for this brand is “If your grandfather hadn’t worn it, you wouldn’t exist”.

Below are all Old Spice deodorants that we’ve reviewed so far: